Understanding Your Analytics
See who's visiting your website and what they're doing. Analytics help you understand what's working and what could improve.
Accessing Analytics
- Go to Analytics from your dashboard
- Select the date range you want to view
- Explore the data
[SCREENSHOT: Analytics dashboard overview]
Key Metrics
Page Views
Total number of pages viewed. If one visitor views 5 pages, that's 5 page views.
Visitors
Unique people who visited your site. Counted once even if they view multiple pages.
Sessions
Individual visits. One person visiting in the morning and again at night = 2 sessions.
Bounce Rate
Percentage of visitors who left after viewing only one page. Lower is generally better—it means people are exploring.
Traffic Sources
See where visitors come from:
- Direct: Typed your URL directly
- Search: Found you through Google, Bing, etc.
- Social: Clicked from Facebook, Instagram, etc.
- Referral: Clicked a link from another website
- QR Code: Scanned one of your QR codes
Popular Pages
See which pages get the most views:
- Is your menu page popular? Good!
- Contact page getting traffic? People want to reach you
- A page nobody visits? Maybe improve or remove it
Device Breakdown
See what devices visitors use:
- Desktop: Computer visitors
- Mobile: Phone visitors
- Tablet: Tablet visitors
Most restaurant traffic is mobile. Make sure your site looks great on phones!
Time Trends
By Day
See which days get the most traffic. Weekends busy? Tie promotions to high-traffic days.
By Hour
Peak browsing times often align with meal planning—lunch research happens mid-morning.
QR Code Analytics
If you use Welcome QR codes, see:
- Total scans per code
- Scans over time
- Which codes perform best
Great for measuring offline marketing (table tents, flyers, ads).
Using Analytics to Improve
Low traffic overall?
- Share your URL more
- Add it to Google My Business
- Post on social media
- Create more QR codes
High bounce rate?
- Improve page load speed
- Make content more engaging
- Ensure mobile-friendliness
- Add clear calls-to-action
Menu page not popular?
- Link to it prominently
- Add menu previews to homepage
- Check navigation clarity
Date Ranges
View data for:
- Today
- Last 7 days
- Last 30 days
- Custom range
Compare periods to spot trends.
Common Questions
How accurate is the data?
Analytics track real visits. Bots and crawlers are filtered out.
When does data update?
Analytics update in near real-time. Give it a few minutes for very recent visits.
Can I export analytics data?
Not currently—view analytics within Welcome.
What's a good bounce rate?
50-70% is typical for restaurant websites. Lower than 50% is excellent.
Need help? Contact support.